SEO stands for Search Engine Optimisation. It's a process by which we make sure our website appears high up in the results when people do searches on search engines such as Google.
What Is SEO in Sri Lanka?
In simple terms, SEO is the process of making sure your site appears at the top of the list of results when people type certain words into a search engine. This means that more people will find your site and visit it. But in Sri Lanka, SEO has been misinterpreted mostly as Paid campaigns or Google Ads. Paid campaigns are considered as SEA (in some countries) or SEM. Let me tell you how this works.Difference between SEM & SEO?
SEM is Search Engine Marketing. Techically SEM includes both SEO & SEA. But more aften people refer SEM as ONLY paid campaigns. So if you see a job advert looking for a SEM Specialist or a SEM Manager, there is a good chance that company is looking for a Paid campaign specialist (in simple words Google Ads Specialist).
Why Should You Care About SEO?
If you're not familiar with SEO, then you should start learning now. There's no better time than right now to learn how to optimize your website so that it ranks high on search engines. Specially if you are from Sri Lanka whether you are a Job seeker or a business owner who is looking into using SEO, You better get at least a basic knowledge about SEO. If you are a job seeker, SEO in Sri Lanka is a gold mine for you. You can work from home for multiple companies outside Sri Lanka and get paid thousands of dollars. I personally haved worked for more that 10 companies outside Sri Lanka and you would be amazed by how much they are willing to pay.
If you are a business owner who is looking to improve your brand visibility in the Digital space, you should at least know some basics about SEO. Because I have expereienced and seen enough businesses waste their money on scamming SEO agencies which does not give you the right results.
Free SEO Tools
Here are some free SEO audit tools which will give you an overall idea about how well you current site is SEO optimized.
You can get in touch with me if you require any help with SEO for your personal career growth or business growth.