Welcome

I'm Chathura, a data-driven SEO expert  

SEO Content StrategyWeb Analytics & Insights

More about me
About

Let me introduce myself.

Profile Picture

Welcome to my personal website! I'm Chathura Wijekuruppu, a dynamic and results-driven SEO Manager with a passion for driving online success. With a diverse background spanning various business domains including banking, SaaS, service industries, and retail, I bring a wealth of experience that fuels my strategic approach to digital marketing. Equipped with a solid foundation in HTML and CSS, my technical prowess perfectly complements my expertise in SEO, allowing me to navigate the intricacies of the digital landscape with finesse. Having worked across different scales of business, from multinational corporations to startups, I understand the unique challenges and opportunities that each brings. Join me as I showcase my journey, insights, and contributions to the ever-evolving world of digital marketing.

Profile

A career driven professional with 9+ years’ experience in SEO specialized in Technical SEO, Web Analytics & Data Analysis. Always keen to learn new technologies and upto date with new trends as a Digital Marketer.

  • Fullname: Chathura Madhusanka Wijekuruppu
  • Date of birth: August 29, 1994
  • Job: SEO Consultant
  • Website: www.chathuraw.com
  • Email: chathurawijekuruppu@gmail.com

Skills

Below progress bars represents my skills & expertise in different areas as per my personal assessment.

  • 95%
    Technical SEO
  • 90%
    Web content strategy
  • 90%
    SEO
  • 100%
    Web analytics & insights
  • 95%
    Tag management
  • 85%
    Paid campaigns
  • 95%
    Web content management
  • 75%
    Social media management
  • 90%
    HTML & CSS
  • 80%
    Off-Page SEO
Resume

More of my credentials.

Here are my Acadamic and Professional qualifications in detail.

Work Experience

Technical SEO Manager (Contract)

Oct 2022 - Present

Frank Darling - NY, USA

  • Conduct page optimization for search engine marketing.
  • Improve website and pages in Google SERP through on-page and off-page SEO metrics.
  • Conduct regular technical, on-page, and off-page audits on mobile and desktop versions, identifying and resolving SEO ranking and performance issues.
  • Write compelling and high-quality website content, including blog articles and page descriptions. Execute link-building campaigns through creating and promoting linkable assets, outreach, and submission-based link-building.
  • Provide consultancy and manage Performance Marketing and Search Marketing teams.
  • Measure key SEO metrics: organic traffic, ranking positions, domain authority, conversions, conversion rates, dwell time, and organic return visits.
  • Provide insights and recommendations for improvement.
  • Manage SEO-related assets and tools/platforms: Google My Business, Search Console, Analytics, Keyword Planner, Tag Manager, Ahrefs, SEMrush, etc.
  • Stay updated with SEO trends, algorithm updates, and new tools/practices for keyword strategy, content creation, optimization, backlinking, and metadata.
  • Achievements
    • Improved overall organic traffic by 150% within 3 months.
    • Improved organic conversions by 18%
    • Overall organic rankings improved by 100%

SEO Consultant (Contract)

June 2022 - Present

CINNOX - Kowloon Bay, Hong Kong

  • Conduct page optimization for search engine marketing.
  • Improve website and pages in Google SERP through on-page and off-page SEO metrics.
  • Conduct regular technical, on-page, and off-page audits on mobile and desktop versions, identifying and resolving SEO ranking and performance issues.
  • Write compelling and high-quality website content, including blog articles and page descriptions. Execute link-building campaigns through creating and promoting linkable assets, outreach, and submission-based link-building.
  • Provide consultancy and manage Performance Marketing and Search Marketing teams.
  • Measure key SEO metrics: organic traffic, ranking positions, domain authority, conversions, conversion rates, dwell time, and organic return visits.
  • Provide insights and recommendations for improvement.
  • Manage SEO-related assets and tools/platforms: Google My Business, Search Console, Analytics, Keyword Planner, Tag Manager, Ahrefs, SEMrush, etc.
  • Stay updated with SEO trends, algorithm updates, and new tools/practices for keyword strategy, content creation, optimization, backlinking, and metadata.
  • Achievements
    • Improved overall organic traffic by 150% within 3 months.
    • Improved organic conversions by 18%
    • Overall organic rankings improved by 100%

Digital Insights Manager

November 2017 - June 2022

Web Content Manager

November 2015 - November 2017

HSBC Bank - Colombo, Sri Lanka

  • Implemented SEO strategies to improve organic traffic, achieving a 170% increase in traffic from the USA in 4 years.
  • Achieved an 83% increment in organic keywords in the Australian user base within 2 years.
  • Improved non-branded keywords by 3.15% in 1 year.
  • Conducted monthly SEO audits to enhance site crawlability.
  • Integrated Tealium for conversions and user tracking.
  • Developed web tracking requirements and performed testing for HSBC-owned websites.
  • Connected Adobe Analytics and Tealium for data collection.
  • Analyzed website performance and competitive trends.
  • Automated key reports using Google Data Studio and SEMrush.
  • Shared web analytics reports with stakeholders regularly.
  • Created PPC campaigns to boost paid traffic and target keywords.
  • Managed a team of 8 SEO specialists from multiple countries.
  • Developed strategies, conducted research, and drove website improvements.
  • Maintained relationships with internal stakeholders from different regions
  • Websites Managed:
  • Additional Responsibilities: Led internal hiring team by shortlisting candidates, conducting interviews, and selecting the ideal candidates for the team

Digital Content Associate

October 2013 - October 2015

Robin Seeds Pvt Ltd - Colombo, Sri Lanka

  • Managed robinseeds.lk website & it's content
  • Maintain SEO strategy & backlinking strategy to improve site’s organic traffic
  • Manage Social media content related to brand awareness & product promotion
  • Implemented web analytics & tagging tools to understand & measure KPIs

Education

Master's Degree

July 2020 - August 2021

University of Bedfordshire

Specializing in Marketing

Certified Specialist in Search Marketing

January 2021 - December 2021

Digital Marketing Institute

CDMS - Distinction 84%

Higher National Diploma

August 2014 - October 2017

Pearson BTEC HND (QCF Level 5)

Higher National Diploma in Computing and Systems Development

Diploma

January 2018 - April 2018

Sri Lanka Institute of Information Technology (SLIIT)

Web Developer Program - Grade: A+

G.C.E. Advance Level

August 2013

Ananda College - Colombo 10

Commerce Stream - Index No: 7031963

G.C.E. Ordinary Level

December 2010

Isipathana College - Colombo 05

Index No: 60178523

Portfolio

Check Out Some of My Work.

I also provide freelance services using my expertise to cater needs of clients all around the world.

Upwork Freelancer

A top-rated plus  Freelancer at Upwork platform for 4 years in SEO and Web Content Management field. Received many positive client feedback for my extensive quality work with on time delivery.

Services

What Can I Do For You?

Here is how I can be of service to you as a freelancer.

Digital Marketing Analytics Certification - CDM
 
Google Analytics Certification
 
Content Marketing Certification - DMI
 
Tealium & Google Tag manager Certified
 
Adobe Analytics Certified
 
Google Search Console
Contact

I'd Love To Hear From You.

If you have any challenges meeting your website traffic goals, or if you need to improve your website's visibility, or make more online sales, get in touch with me.

Your message was sent, thank you!
Where to find me

Colombo, Sri Lanka
CO 10204

Email Me at

chathurawijekuruppu@gmail.com
maddywebservices@gmail.com

Call Me at

Mobile: (+94) 712 154 634