Frank Darling - NY, USA (Oceans Talent)

• Conduct page optimization for search engine marketing.
• Improve website and pages in Google SERP through on-page and off-page SEO metrics.
• Conduct regular technical, on-page, and off-page audits on mobile and desktop versions, identifying and resolving SEO ranking and performance issues.
• Write compelling and high-quality website content, including blog articles and page descriptions. Execute link-building campaigns through creating and promoting linkable assets, outreach, and submission-based link-building.
• Provide consultancy and manage Performance Marketing and Search Marketing teams.
• Measure key SEO metrics: organic traffic, ranking positions, domain authority, conversions, conversion rates, dwell time, and organic return visits.
• Provide insights and recommendations for improvement.
• Manage SEO-related assets and tools/platforms: Google My Business, Search Console, Analytics, Keyword Planner, Tag Manager, Ahrefs, SEMrush, etc.
• Stay updated with SEO trends, algorithm updates, and new tools/practices for keyword strategy, content creation, optimization, backlinking, and metadata.
• Achievements
• Improved overall organic traffic by 150% within 3 months.
• Improved organic conversions by 18%
• Overall organic rankings improved by 100%

HSBC Bank - Colombo, Sri Lanka

• Implemented SEO strategies to improve organic traffic, achieving a 170% increase in traffic from the USA in 4 years.
• Achieved an 83% increment in organic keywords in the Australian user base within 2 years.
• Improved non-branded keywords by 3.15% in 1 year.
• Conducted monthly SEO audits to enhance site crawlability.
• Integrated Tealium for conversions and user tracking.
• Developed web tracking requirements and performed testing for HSBC-owned websites.
• Connected Adobe Analytics and Tealium for data collection.
• Analyzed website performance and competitive trends.
• Automated key reports using Google Data Studio and SEMrush.
• Shared web analytics reports with stakeholders regularly.
• Created PPC campaigns to boost paid traffic and target keywords.
• Managed a team of 8 SEO specialists from multiple countries.
• Developed strategies, conducted research, and drove website improvements.
• Maintained relationships with internal stakeholders from different regions
• Websites Managed:
  • www.hsbc.com
  • About HSBC Country Sites (ex: www.about.hsbc.co.uk)
• Additional Responsibilities: Led internal hiring team by shortlisting candidates, conducting interviews, and selecting the ideal candidates for the team

Robin Seeds Pvt Ltd - Colombo, Sri Lanka

• Managed robinseeds.lk website & it's content
• Maintain SEO strategy & backlinking strategy to improve site’s organic traffic
• Manage Social media content related to brand awareness & product promotion
• Implemented web analytics & tagging tools to understand & measure KPIs

London Met University

BSC (HONS) in Data Science

University of Bedfordshire

Specializing in Marketing

Digital Marketing Institute

CDMS - Distinction 84%